Robert Cialdini, the father of the science and psychology of persuasion and author of the bestseller book called ‘Influence: The Psychology of Persuasion’ calls out 6 principles of persuasion, and while all 6 applies to your Job Search Strategy and Resume Writing, let’s focus on one that’s more relevant to these exciting as well as scary time in the job market.
Social Proof, is what makes us look in the direction of where a group of people are looking. For e.g, if you see a group of people all staring into the sky, you are more than likely going to stare into the sky as well. So how can you stand out and turn heads of recruiters and potential employers with your career social proof a.k.a LinkedIn? Here are some facts and pointers to mull:
?Your Linkedin profile provides proof accepted by most employers.
?While resumes may contain those hated exaggerations, your LinkedIn Profile, visible to your friends and professional colleagues, is expected to be a more honest representation of your career facts.
?Your posts or comments on LinkedIn prove how skilled you are and demonstrate your knowledge.
?You can demonstrate your written communication skill ( which is a mandatory & basic requirement with most jobs especially since we have gone digital post-pandemic)
When you consistently use social media appropriately, you demonstrate that you understand how the online world works today and are not out-of-date.
?Today, almost all employers do that Internet search on applicant names – a quick and easy background check on each applicant under consideration, to help eliminate the obvious bad fits.
?Your LinkedIn Profile provides proof accepted by most employers with the right recommendations & endorsements.
?While resumes may contain those hated exaggerations, your LinkedIn Profile, visible to your friends and professional colleagues, is expected to be a more honest representation of your career facts.
?Using the right keywords on your Linkedin profile will lead to recruiters finding you faster.
Your connections from work and alumni can open up newer horizons for you.
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