Your resume is a marketing tool, that facilitates your visibility to potential employers.
Catching the recruiter’s eye with your Value Propositions (VP) crafted on your résumé is a sure shot way to make it to the interview table. Further, these VPs can be leveraged on your online presence and in the interview itself. So, how can you leverage your VP on your résumé?
Step 1- Identify a target role and industry
e.g. – Community Manager in a Stock Broking company
Step 2 – Identify 2-3 words that fit you to this role and that which is your VP
e.g. – Copywriting, Visual Producer, Social Curator, Metrics Analytics & Stock Market Knowledge.
Step 3 – Identify action words (verbs) that describe how you’re going to help the company.
e.g. engage & mobilize target audiences, inspire action and storyboarding
Now put it all together and you have the beginning of a value proposition for your target position and use this on top of the resume in the summary section.
Final Result –Authentic and socially savvy community manager who curates, crafts, and shares business stories, visual messages that build, engage, and mobilize target audiences. In-depth knowledge of how the stock market functions with the ability to connect copywriting & click baits using industry jargon with storyboarding.
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