“Shilpa, I need an elevator pitch to network for a job.” said a client recently, and that inspired me to write this post.
It takes considerable effort and time to craft & deliver a good networking pitch, but it is necessary for making a strong, impactful impression on the prospective employer. When you have a strong pitch, you increase your chances of getting traction and a positive response. Here are some key pointers to keep in mind while building one:
1. Keep it concise – imagine chancing upon the CEO of your dream company in an elevator and you have that limited 30 secs or so to introduce and make an impression that connects with them. Whether verbally or over chat, the pitch needs to be short, to the point but at the same time impressive and that is why it is called an elevator pitch.
2. Know your audience – In order to use this strategy effectively, it’s important for you to understand your audience, their business and their needs. Identify what information, fact, or detail would interest them? Gather this background knowledge by researching, and then tailoring your message in a way that resonates with that specific audience.
3. Show your fitment – Read about the company or the job role and identify what the company is specifically looking for and match that with what you have to offer. This becomes your strength or USP that can be highlighted directly in your elevator pitch.
4. Show authenticity and genuine interest – If your elevator pitch poses a question as a part of your strategy, be prepared to listen, and actively respond to what the other person says. An elevator pitch doesn’t mean you keep on and on talking about yourself.
5. Maintain a confident approach – By this, I don’t mean you should brag about yourself instead state your intent and your fitment to the role confidently. Avoid using doubtful terms such as maybe, probably, usually, etc.
6. Don’t get into specifics – While explaining your skills you can throw in a large overall term, rather than becoming specific. Dwell into specifics only if the potential employer shows interest.
7. End with a purpose – The last line of your pitch should be what you are looking for. If you are looking for a new job opportunity state that in a subtle way without being pushy.
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