LinkedIn Profile Optimisation

9 LESSER-KNOWN SECTIONS FOR LINKEDIN PROFILE OPTIMIZATION

As we fill in the obvious sections of LinkedIn such as Headline, About Section, Experience, etc., there are some less known sections that can add value if they are optimized correctly. LinkedIn Profile Optimisation if done correctly can open up hidden opportunities for you.

➡️Skills Section

It is extremely important to add skills to your LinkedIn profile if you want to optimize your profile for specific keywords and get quick endorsements from your connections. People know what your top three skills are based on endorsements. You can also align these skills with your work experience. You will also be able to rank higher when a potential employer searches for someone with these specific skills.

➡️Projects Section

Using the Projects section, you can share the projects you’ve accomplished, what tools, methodologies and techniques you used, and what the results were. Whenever possible, link each project directly to your website or GitHub and include team members. Align projects to your academic or work experience.

➡️Publications Section

In the Publications section, you can promote ebooks, white papers, articles, and other content if you are a regular contributor to top publications. Each publication can be linked directly to an URL or to a landing page. You can add co-authors as well

➡️Honors and Awards Section

Your Honors & Awards section lets you highlight notable lists, awards, and mentions you’ve received from recognized authorities in your industry forum.

➡️Certifications & Licenses

You can showcase your specialized educational achievements within your industry in the Certifications section. You can list it here and link to it so people can learn more about it.

➡️Coursework Section

You can list all courses that apply to your role here, although certification is not available for all courses. You may include coursework you completed at university, on-the-job training, and courses offered by recognized organizations in your field.

➡️Organisation Section

Using the Organizations section, highlight your membership in professional organizations and the role you hold beyond just being a member. You can also optimize your profile for keywords this way.

➡️Language Section

Two- or more-language speakers are in high demand. It is therefore important to include in the Languages section if you are fluent in more than one language.

➡️Volunteer & Causes Section

Recruiters value and choose candidates based on their volunteer experience. The Volunteer section in your profile shows others that you care about helping others as well. It shows the recruiters your holistic self.

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